“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
- Mark Twain
We all have dreams, to a lesser or greater degree. The difference between people who have dreams only of those who makes them reality is the ability to plan and execute. We all have fears, but few know how to live with the fear, know how to manage the risks. This is a fundamental step for anyone who wants to become an entrepreneur. There will be times when you have to leave the safe haven behind and venture into often turbulent waters, with storms lurking, or simply moments of calmness when nothing, absolutely nothing happens, customers do not knock your door, sales do not happen and bills never stop arriving. It’s the moment of truth, the moment you take realise reality is tough. The entrepreneur will need cold blood to act very calmly, not despair and start making wrong decisions.
Making it happen
My tip for anyone who wants to be an entrepreneur, but do not know where to start is to risk as little as possible at first, gather as much information as possible about the market in which you want to invest. If possible, get a job at a company in that business area in order to learn as much as you can. Choose something you really like to do, there’s nothing worse than working on something that one does not have affinity. When working on something you like that work becomes pleasure. Start small and move quickly, larger and longer established competitors in the market often are accommodated and take too long to make a decision. This is the time that you should act.
Always seek to innovate, regardless of the market on which you are working, you can always innovate and amaze your customers, offer new payment methods, new forms to deliver your product, new sales strategies, new promotions, try what has not been tried , do what has not been done. Choose your path and leave footprints rather than follow in the footsteps of others. It’s a mistake to think that everything has already been created, has been tried, there are still many things to improve, many new ideas to put into practice. Do what everyone does is easy but if you have a differential from the other, you’ll put yourself in a pretty good position, customers will find you and the competition will have to copy you.